What you'll learn in GTM for Product Managers & Leaders
What you'll leave with
- 1A completed GTM Playbook
- 2Reusable launch templates and strategy canvases
- 3Practical AI-assisted GTM skills
- 4GTM certification for LinkedIn
- 5All templates, prompts, automations, and workflows — yours to keep
Course Curriculum
Day 1Strategy: Build Your GTM Foundation
Strategy: Build Your GTM Foundation
- (i) Build Your ICP From Real Evidence, Not Internal Assumptions
- (ii) Write a Positioning Brief Sales Will Use Without a Briefing Call
- (iii) Choose Your Launch Channels and Build the Sequence
- (iv) Map Competitive Positioning and Justify Your Pricing Angle
- Hands-on: Your completed GTM Strategy Canvas
Day 2Execution: Turn Strategy Into Revenue
Execution: Turn Strategy Into Revenue
- (i) Design a Launch Sequence With No Dropped Handoffs
- (ii) Generate Your Launch Assets With AI
- (iii) Define Your Day-1 Metrics So You Know Instantly If It's Working
- (iv) Present Your GTM Playbook and Get Live Feedback
- Hands-on: Complete GTM Execution Playbook
Who GTM for Product Managers & Leaders is designed for
Prerequisites
Your Instructors
Manu Jayawardana
Exited AI Founder | Co-Founder, Snapdrum | Co-Founder & CEO, Krybe
Manu Jayawardana is a serial entrepreneur with multiple AI startup successes. He exited Rise AI, a fintech app with over 35,000 users, to a private investor. He co-founded Snapdrum, delivering enterprise AI systems and scaling paid acquisition engines that drove 5,000+ premium customers. He is also Co-Founder & CEO of Krybe, a London-based Voice AI startup serving 1,000+ users and part of the NVIDIA Inception ecosystem. With a background in quant finance and AI engineering, he operates at the intersection of AI, distribution, and execution.
Aki Wijesundara, PhD
AI Founder | Educator | Google AI Accelerator Alum
Aki Wijesundara is an AI leader with a PhD in Machine Learning and extensive experience mentoring startups at Google's AI Accelerator. With a career spanning both research and applied AI, Aki has taught 5,000+ students worldwide how to design and deploy production-ready AI systems. He has worked across cutting-edge areas of applied AI, from LangChain and RAG pipelines to observability and large-scale deployment. As a researcher and educator, Aki bridges the gap between theory and practice, making complex systems approachable and actionable for engineers, founders, and product leaders.
What Students Say
“The AI training approach is outstanding. Our team learned to build practical AI solutions that we could implement immediately in our educational platform. The hands-on methodology made complex AI concepts accessible to our entire development team.”
Kavi T.
CEO of Tilli Kids / Stanford PhD
“I sent my team through this training for upskilling, and the results have been remarkable. Within weeks, they became much more efficient at building automations and deploying AI agents at work. This program bridges the gap between theory and practice and it's had a real impact on our productivity.”
Aamir Faaiz
CEO of Bayseian
Frequently Asked Questions about GTM for Product Managers & Leaders
What will I learn in GTM for Product Managers & Leaders?
Define your ICP using real market evidence, not internal assumptions. Write positioning that sales will use without a briefing call. Choose launch channels and build the sequencing right. Design a launch sequence with zero dropped handoffs. Generate launch assets with AI in hours not weeks. Align executives and stakeholders using a red-team framework before launch day. Build an AI-powered GTM workflow you keep using after the course
Who is GTM for Product Managers & Leaders designed for?
Product Managers tired of launches that underperform despite great products. Directors and VPs of Product who need to lead GTM cross-functionally. Startup executives who own both product and go-to-market
What are the prerequisites for GTM for Product Managers & Leaders?
Basic prompting familiarity (ChatGPT or Claude). No coding or technical background required
How long does GTM for Product Managers & Leaders take?
2 days. Format: Live intensive.
What will I leave with after completing GTM for Product Managers & Leaders?
A completed GTM Playbook. Reusable launch templates and strategy canvases. Practical AI-assisted GTM skills. GTM certification for LinkedIn. All templates, prompts, automations, and workflows — yours to keep
Is GTM for Product Managers & Leaders available online?
Yes, GTM for Product Managers & Leaders is delivered entirely online as a live intensive.
Who teaches GTM for Product Managers & Leaders?
Manu Jayawardana — Exited AI Founder | Co-Founder, Snapdrum | Co-Founder & CEO, Krybe. Aki Wijesundara, PhD — AI Founder | Educator | Google AI Accelerator Alum
How do I enroll in GTM for Product Managers & Leaders?
You can enroll via Maven at https://maven.com/theaiinternship/gtm-pms-leaders. Click the "Enroll on Maven" button on this page.
Topics covered
Corporate Training & Team Upskilling
Train your entire team on GTM for Product Managers & Leaders. We offer corporate group training, custom cohorts, and enterprise licensing. Trusted by teams at Google, Meta, Oracle, and more.