What you'll learn in Sales and Persuasion for Non-Salespeople
What you'll leave with
- 1A repeatable pitch structure (context → insight → proposal → ask)
- 2The persuasion framework for any argument
- 3Cold outreach templates — email, LinkedIn, and DMs
- 4Internal selling frameworks — budget approved, roadmap prioritised
- 5Certificate of completion for LinkedIn
- 6All templates, frameworks, and recordings — yours
Course Curriculum
Week 1 (1-day intensive)Full Sales & Persuasion Workshop
Full Sales & Persuasion Workshop
- Session 1 — The Art of Persuasion and Selling as a Skill
- Session 2 — Selling Externally and Selling Yourself
Who Sales and Persuasion for Non-Salespeople is designed for
Prerequisites
Your Instructors
Aki Wijesundara, PhD
AI Founder | Educator | Google AI Accelerator Alum
Aki Wijesundara is an AI leader with a PhD in Machine Learning and extensive experience mentoring startups at Google's AI Accelerator. With a career spanning both research and applied AI, Aki has taught 5,000+ students worldwide how to design and deploy production-ready AI systems. He has worked across cutting-edge areas of applied AI, from LangChain and RAG pipelines to observability and large-scale deployment. As a researcher and educator, Aki bridges the gap between theory and practice, making complex systems approachable and actionable for engineers, founders, and product leaders.
Manu Jayawardana
Exited AI Founder | Co-Founder, Snapdrum | Co-Founder & CEO, Krybe
Manu Jayawardana is a serial entrepreneur with multiple AI startup successes. He exited Rise AI, a fintech app with over 35,000 users, to a private investor. He co-founded Snapdrum, delivering enterprise AI systems and scaling paid acquisition engines that drove 5,000+ premium customers. He is also Co-Founder & CEO of Krybe, a London-based Voice AI startup serving 1,000+ users and part of the NVIDIA Inception ecosystem. With a background in quant finance and AI engineering, he operates at the intersection of AI, distribution, and execution.
What Students Say
“The AI training approach is outstanding. Our team learned to build practical AI solutions that we could implement immediately in our educational platform. The hands-on methodology made complex AI concepts accessible to our entire development team.”
Kavi T.
CEO of Tilli Kids / Stanford PhD
“I sent my team through this training for upskilling, and the results have been remarkable. Within weeks, they became much more efficient at building automations and deploying AI agents at work. This program bridges the gap between theory and practice and it's had a real impact on our productivity.”
Aamir Faaiz
CEO of Bayseian
Frequently Asked Questions about Sales and Persuasion for Non-Salespeople
What will I learn in Sales and Persuasion for Non-Salespeople?
Reframe what selling actually is — and why you're already doing it every day. Master the psychology of persuasion in professional settings. Sell internally to executives, engineers, and cross-functional teams. Sell externally to customers, prospects, and partners. Write cold outreach that actually gets replies. Sell yourself in interviews, promotions, and networking
Who is Sales and Persuasion for Non-Salespeople designed for?
Founders, Operators, Marketers, Product Managers running teams. Non-tech professionals who sell ideas, projects, and products every day. Anyone who has struggled with pitching, negotiating, or getting buy-in
What are the prerequisites for Sales and Persuasion for Non-Salespeople?
No prior sales background required. Just bring willingness to learn and practice
How long does Sales and Persuasion for Non-Salespeople take?
1 day (3 hours live). Format: Live intensive.
What will I leave with after completing Sales and Persuasion for Non-Salespeople?
A repeatable pitch structure (context → insight → proposal → ask). The persuasion framework for any argument. Cold outreach templates — email, LinkedIn, and DMs. Internal selling frameworks — budget approved, roadmap prioritised. Certificate of completion for LinkedIn. All templates, frameworks, and recordings — yours
Is Sales and Persuasion for Non-Salespeople available online?
Yes, Sales and Persuasion for Non-Salespeople is delivered entirely online as a live intensive.
Who teaches Sales and Persuasion for Non-Salespeople?
Aki Wijesundara, PhD — AI Founder | Educator | Google AI Accelerator Alum. Manu Jayawardana — Exited AI Founder | Co-Founder, Snapdrum | Co-Founder & CEO, Krybe
How do I enroll in Sales and Persuasion for Non-Salespeople?
You can enroll via Maven at https://maven.com/theaiinternship/sales-and-persuasion-for-non-salespeople. Click the "Enroll on Maven" button on this page.
Topics covered
Corporate Training & Team Upskilling
Train your entire team on Sales and Persuasion for Non-Salespeople. We offer corporate group training, custom cohorts, and enterprise licensing. Trusted by teams at Google, Meta, Oracle, and more.