AI GTM & GrowthBeginner

Turn Your Side Project Into a Business

Stop tinkering. Start earning.

6 hours
10 lessons
Certificate of completion
5,000+ professionals taught

Previous students from Google · Meta · Oracle · OpenAI · McKinsey · BCG

Course Details

Duration1 day (2 hours live)
FormatLive intensive
LevelBeginner
InstructorManu J.

What you'll learn in Turn Your Side Project Into a Business

Honestly evaluate whether your side project has real commercial potential
Identify the three signals that separate a real business from an interesting hobby
Position and package what you've built into a clear offer with a name and price
Get your first paying customers with no brand and no budget
Set a price when you have no data and no competitors
Build revenue that runs on 10 hours a week without burning out

What you'll leave with

  • 1A clear yes/no on whether your project is worth pursuing
  • 2A one-sentence pitch, positioning statement, and landing page structure
  • 3An outreach plan for your first 10 paying customers
  • 4A pricing framework with zero market data
  • 5A 90-day plan with weekly milestones
  • 6All templates, frameworks, and recordings — yours

Course Curriculum

Week 1 (1-day intensive)

From Side Project to Business

  • Session 1 — Is This a Real Business? Honest Evaluation
  • Session 2 — Position, Package, and Price What You've Built
  • Session 3 — Get Your First 10 Paying Customers
  • Templates and Resources — Yours to Keep

Who Turn Your Side Project Into a Business is designed for

Founders, Operators, Marketers, Product Managers running teams
Side project builders who haven't yet monetized their work
Consultants and agency owners who want to productize their delivery

Prerequisites

No coding or technical background required
Bring your side project (or an idea for one)
Just the willingness to build something real

Your Instructors

M

Manu Jayawardana

Exited AI Founder | Co-Founder, Snapdrum | Co-Founder & CEO, Krybe

Manu Jayawardana is a serial entrepreneur with multiple AI startup successes. He exited Rise AI, a fintech app with over 35,000 users, to a private investor. He co-founded Snapdrum, delivering enterprise AI systems and scaling paid acquisition engines that drove 5,000+ premium customers. He is also Co-Founder & CEO of Krybe, a London-based Voice AI startup serving 1,000+ users and part of the NVIDIA Inception ecosystem. With a background in quant finance and AI engineering, he operates at the intersection of AI, distribution, and execution.

Co-Founder of Snapdrum — builds production-ready AI systems for Fortune 500s, YC startups, and global Series A–C companies
Exited Founder of Rise AI — created an AI investment copilot used by 35,000+ users worldwide
Co-Founder of Krybe — ultra-realistic voice AI platform with 1,000+ users and part of the NVIDIA Inception Program
Creator of the #1 ranked Investment GPT on the OpenAI Store with 30,000+ users
Built and scaled 10+ companies across AI, SaaS, analytics, and EdTech
Former Entrepreneur First Unlock Fellow, selected for high-potential AI founders
A

Aki Wijesundara, PhD

AI Founder | Educator | Google AI Accelerator Alum

Aki Wijesundara is an AI leader with a PhD in Machine Learning and extensive experience mentoring startups at Google's AI Accelerator. With a career spanning both research and applied AI, Aki has taught 5,000+ students worldwide how to design and deploy production-ready AI systems. He has worked across cutting-edge areas of applied AI, from LangChain and RAG pipelines to observability and large-scale deployment. As a researcher and educator, Aki bridges the gap between theory and practice, making complex systems approachable and actionable for engineers, founders, and product leaders.

Ex–Google AI Accelerator researcher focused on responsible AI and applied ML
PhD in AI & Cognitive Systems with published research across top universities
Former researcher with teams affiliated with MIT, University of Oxford, & King's College London
Co-founder of Snapdrum — delivered AI systems for finance, education, and healthcare
Built and deployed AI product pipelines used by PMs, startups, and enterprise teams
Instructor for multiple AI builder programs, helping 500+ professionals ship AI features fast

What Students Say

The AI training approach is outstanding. Our team learned to build practical AI solutions that we could implement immediately in our educational platform. The hands-on methodology made complex AI concepts accessible to our entire development team.

Kavi T.

CEO of Tilli Kids / Stanford PhD

I sent my team through this training for upskilling, and the results have been remarkable. Within weeks, they became much more efficient at building automations and deploying AI agents at work. This program bridges the gap between theory and practice and it's had a real impact on our productivity.

Aamir Faaiz

CEO of Bayseian

Frequently Asked Questions about Turn Your Side Project Into a Business

What will I learn in Turn Your Side Project Into a Business?

Honestly evaluate whether your side project has real commercial potential. Identify the three signals that separate a real business from an interesting hobby. Position and package what you've built into a clear offer with a name and price. Get your first paying customers with no brand and no budget. Set a price when you have no data and no competitors. Build revenue that runs on 10 hours a week without burning out

Who is Turn Your Side Project Into a Business designed for?

Founders, Operators, Marketers, Product Managers running teams. Side project builders who haven't yet monetized their work. Consultants and agency owners who want to productize their delivery

What are the prerequisites for Turn Your Side Project Into a Business?

No coding or technical background required. Bring your side project (or an idea for one). Just the willingness to build something real

How long does Turn Your Side Project Into a Business take?

1 day (2 hours live). Format: Live intensive.

What will I leave with after completing Turn Your Side Project Into a Business?

A clear yes/no on whether your project is worth pursuing. A one-sentence pitch, positioning statement, and landing page structure. An outreach plan for your first 10 paying customers. A pricing framework with zero market data. A 90-day plan with weekly milestones. All templates, frameworks, and recordings — yours

Is Turn Your Side Project Into a Business available online?

Yes, Turn Your Side Project Into a Business is delivered entirely online as a live intensive.

Who teaches Turn Your Side Project Into a Business?

Manu Jayawardana — Exited AI Founder | Co-Founder, Snapdrum | Co-Founder & CEO, Krybe. Aki Wijesundara, PhD — AI Founder | Educator | Google AI Accelerator Alum

How do I enroll in Turn Your Side Project Into a Business?

You can enroll via Maven at https://maven.com/theaiinternship/side-project-business. Click the "Enroll on Maven" button on this page.

Topics covered

side projectstartupentrepreneurshipfirst customerspricingproduct-market fitindie hackersolopreneur

Corporate Training & Team Upskilling

Train your entire team on Turn Your Side Project Into a Business. We offer corporate group training, custom cohorts, and enterprise licensing. Trusted by teams at Google, Meta, Oracle, and more.